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Honda CEO says F1 must adopt KERS

24th September 2008

Nick Fry, the CEO of the Brackley, UK based Honda Racing Formula One team has said that, in his opinion, F1 must embrace Kinetic Energy Recovery technology if is to survive.

Speaking to the Formula1.net website Fry said, “KERS is key to the future of Formula One, and unless we take major steps to make the sport more environmentally sensitive, then there is no future. I think that the teams that are arguing against KERS have got their heads stuck in the sand because it is the future, and unless Formula One adapts we’re going to be in very serious difficulties.

“We’ve got to re-orientate our expenditure to things which are useful like KERS, but away from things which are less useful such as the more obscure aerodynamic components that we spend huge amounts of time and money on. I think KERS will improve the spectacle. From what we’ve seen with our drivers they’ve rather enjoyed using KERS because it does give very noticeable boost when you hit the button and will improve the entertainment value of the sport.

“Even though some people are obviously less keen with KERS, I believe all the teams are genius enough to develop their own systems, and whilst there will be a bit of settling down at the beginning of the season, I’m confident that everyone will come up with their own solution. This technical diversity of different solutions is at the heart of Formula One; it really is the essence of the sport to encourage technical innovation and that’s something we must not lose.”

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