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22nd August 2006

AskPatty.Com, Inc. in the US has launched an enterprise business centre version of the AskPatty.com online community for women to get expert automotive advice to improve their car buying experience with car dealers. Car dealerships can subscribe to the AskPatty.com online service by completing an Ask Patty ‘female friendly’ certified dealer training programme.

Dealers will also be able to link their websites to AskPatty.com which will provide a new source of qualified women consumers who consider Ask Patty a trusted brand. "As women continue to advance up the ranks in their careers and career choices it makes a big difference in what women “know’ about the tremendous purchasing power and influence they wield in the consumer marketplace. Women are beginning to have a strong desire to learn how to flex their retail car buying muscles and have it served ‘their way’," said Jody DeVere, president of AskPatty.com "Ask Patty provides women with the advice and information needed in order to help women feel empowered and confident when negotiating the purchase of a new or used vehicle and when visiting vehicle repair and service centers."

Ask Patty is endorsed by the Women's Automotive Association International, WAAI Website, a professional women’s automotive organization, established in 1995 to recognize the achievements of women in the industry, provide educational e-news to automotive career-focused individuals, build relationships through networking and other interactive forums and encourage growth through mentoring, educational endeavours, and scholarships. The focus of the Association is on the development and retention of women leaders and the education and support of all persons, without prejudice, who have an interest in the automotive industry.

“Ask Patty is a safe community for women in a male dominated industry,” says Lorraine Schultz, CEO and Founder of the Women’s Automotive Association International. “Ask Patty and the advisory panel of expert automotive women are helping consumer women make educated decisions about their automotive needs and enabling them to have a better experience with local car dealerships."

The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women are said to purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion.

(www.askpatty.com)