Industry News
R.L. Polk: U.S. hybrid registrations continue to rise
22nd April 2008
U.S. registrations of new hybrid vehicles rose to 350,289 in 2007 - a 38% increase from 2006, according to the automotive data suppliers R. L. Polk & Co. The Toyota Prius continued to lead the segment with 179,178 total new registrations - 51.2% of the total hybrid market, which in turn represented around 2% of the total light vehicle market.
Polk's analysis shows that buyers of specific hybrid models predominantly come from the vehicle segment shared by their new hybrid purchase. In 2007, 55% of new hybrid buyers previously had a medium size car, medium size SUV or small car model. These segments represent most of the volume in the hybrid category.
- J .D. Power has forecast that diesels and hybrids will account for 17% of U.S. new light vehicle demand by 2015. The share of hybrids should rise from 353,000 units/2/2% market share in 2007 to 7% in 2015, while diesel trucks and cars should achieve a 10% share, up from 3.2% last year.
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