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 Industry News
Land Rover comes bottom in J.D. Power US reliability survey 10th August 2006 The gap in long-term quality between luxury and non-luxury brands has been cut in half during the past four years, according to the J.D. Power and Associates 2006 US market Vehicle Dependability Study just released, in which Lexus comes first among three-year old vehicles with 136 problems notified per 100 vehicles, and Land Rover last with 438, against an all-makes average of 227. Jaguar came much higher - in 8th position - in the rankings, one place ahead of BMW. The study, which measures problems experienced by original owners of 3-year-old (2003 model-year) vehicles, finds that there is an ever-smaller gap in reported problems between luxury and higher-volume brands - averaging 15 PP100, down from 31 PP100 in 2003. Quality improvements with non-luxury brands are seen primarily in two categories - ride, handling, braking, and engine and transmission -- which both have a strong impact on customer satisfaction. J.D. Power says the presence of several non-luxury brands among the top-ranking brands in the industry further underscores the shrinking dependability gap between luxury and non-luxury brands. While Lexus is the top-ranking brand in vehicle dependability for a 12th consecutive year and luxury-make Cadillac ranks fourth, three of the top five-ranking brands in vehicle dependability are non-luxury makes. Mercury and Buick, respectively, follow Lexus in the brand rankings, and Toyota ranks fifth. Commenting to Auto Week magazine on Land Rover’s bottom placing in the survey, Al Kammerer, Land Rover/Jaguar director of product development, said Land Rover had fixed the problems detailed in the survey, which related in part to electronics involved in changing Range Rover engines from BMW-supplied units to Jaguar engines. Land Rover engineers did not account for all the different electronic connections that a Land Rover must mate to, compared with Jaguar, which triggered fault codes in the software that lit up the vehicles’ engine warning light.In addition to the engine warning light, J.D. Power survey respondents mentioned brake noise and difficulty closing the Range Rover Sport's tailgate. "Seventy to 80% of all quality problems have their root in poor engineering," Kammerer told the magazine. "We have gone back and fixed those goofs and have the data to prove it." Mr. Kammerer said Land Rover’s warranty costs had reduced by “well beyond 20%” since last year. 2006 Vehicle Dependability rankings - problems per 100 vehicles: Lexus, 136 Mercury,151 Buick, 153 Cadillac, 163 Toyota, 179 Acura, 184 Honda, 194 Jaguar, 210 BMW, 212 Infiniti, 215 Lincoln,220 Ford, 224 Oldsmobile, 224 Industry Average, 227 Chrysler, 232 Pontiac, 232 Subaru, 232 GMC, 239 Mercedes-Benz, 240 Chevrolet, 241 Nissan, 242 Mazda, 243 Porsche, 248 Hyundai, 253 Dodge, 258 Mitsubish, 260 Jeep, 264 Volvo, 272 Audi, 279 MINI, 280 Isuzu, 283 Saturn, 289 Volkswagen, 299 HUMMER, 307 Kia, 310 Suzuki, 318 Saab, 326 Land Rover, 438 (J.D.Power, Autoweek.com, 9 August) |
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