Industry News
VW rationalises car range specification options
10th May 2006
Volkswagen has announced that it is making a number of changes to its product ranges, reducing the number of vehicle engine, trim and specification combinations and hence simplifying choice for customers. Overall, and without specific reference to VW, the volume car industry has built a declining proportion of its products to order in recent years, so rationalising optional specifications offers a useful route to margin enhancement.
Currently there are almost 10,000 build combinations available to order from VW when taking into consideration models, trims, colours and upholsteries. This is being reduced considerably, but in a way that VW says will not affect customers, as the deleted derivatives are those with an extremely low take-up.
The Fox, Eos, Jetta and Touareg model ranges have not been rationalised as they have been recently launched or updated.
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