Industry News
Zipcar survey finds Kensington and Chelsea members shifting shift in modal habits
9th May 2008
In a poll of residents in the Royal Borough of Kensington and Chelsea who are members of Zipcar, the world’s largest and fastest car sharing club, 50% indicated they would have bought a car if it were not for joining Zipcar. And nearly 20% gave up a car as a result of joining Zipcar.
Zipcar’s London operation has seen membership rise by 25% since January 2008. The company experienced 100% year on year growth though has up-scaled its corporate projections by 10% overall due to the sub-prime crash. Zipcar members report saving an average of £450 a month.
Cars are located in dedicated bays near homes and offices, from £4.95 an hour or from £35 a day.
Of Zipcar’s Kensington and Chelsea poll respondents almost 90 percent said they used taxis and mini cabs less now, 30% use private cars less often than they did before joining Zipcar, 50% of respondents cycle more or the same amount as before joining Zipcar.
(www.zipcar.co.uk)
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