Industry News
Toyota comes 10th in Millward Brown global brand rankings
5th April 2006
A new ranking of the world’s brands was announced yesterday by global marketing research firm Millward Brown, part of The Kantar Group, the information and consultancy division of global ad agency WPP. The BRANDZ™ Top 100 Most Powerful Brands study provides brand equity measures for more than 30,000 corporate and consumer brands. The top ten by value (figures in $ million) are:
1. Microsoft - 62,039
2. GE - 55,834
3. Coca-Cola - 41,406
4. China Mobile - 39,168
5. Marlboro - 38,510
6. Wal-Mart - 37,567
7. Google - 37,445
8. IBM - 36,084
9. Citibank - 31,028
10. Toyota - 30,201
Toyota’s ascribed brand value of $30.2bn according to Millward Brown compares to its share capital value of just under $195 billion.
(www.millwardbrown.com)
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